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NICCE announce Billy The Goat as their new brand ambassador

After a successful collaboration with NICCE, Billy The Goat extends his time with the brand to span over the Autumn/Winter 2024 to Spring/Summer 2025 seasons.

His time with the brand gave us two great tracksuit and t-shirt colourways in olive green and black.

NICCE is furthering their relationship with streaming and Billy by announcing the contract extension in a style similar to those of large Premier League signings.

https://www.9bills.co.uk/wp-content/uploads/2024/11/NICCE-x-BTG-HERO-EDIT_4x5_ONLINE.mp4

Our partnership with Billy has felt completely organic and we’ve enjoyed providing a platform to bring Billy’s ideas to life through a NICCE lens. We recognise the immense value and potential within the streaming space and are eager to continue connecting with Billy’s audience and the wider streaming sphere in an authentic and relatable way.”

Said Matt Bullock, CCO of NICCE

Streaming has been pivotal to the growth of Billy and NICCE as a medium to bring fans closer to their favourite artists and athletes. He has worked with the likes of K-Trap, Konan and more giving them a new platform to promote their brand and music. This has also been important for the live events he has held, most recently an FC25 tournament at JD on Oxford Street and another gaming tournament held earlier this year.

Over the last two seasons, NICCE have introduced wardrobe staples within their Mercury Collection. The pieces have refreshing colourways with tonal embroidered branding. Over the next two seasons though, they will be offering more looks including cargo pants, premium quality tracksuit sets, denim and more; all at an affordable price.

The NICCE mainline collection is available here.

James Woodham

Music & Culture journalist, capturing and conserving important moments in the UK scene.

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