HUGO (the younger of the two HUGO BOSS brands) is excited to announce its official partnership with festival hosts Strawberries & Creem (S&C), and the launch of a new live music events series: “S&C presents HUGO Nights”. HUGO and S&C are set to co-host unique parties across London, bringing together fans and communities to celebrate the best of music, fashion, and youth culture in 2023.
From small, intimate, private gigs with star-studded guest lists, to large club nights in iconic London venues, “S&C presents HUGO Nights” will champion the future of music and celebrate the forefront of youth culture with exciting events this summer and beyond.
Building on S&C’s reputation as a tastemaker in the live black music scene, the lineups will feature up-and-coming talent, and artists who have already broken through on an international scale. Transcending genres and showcasing cutting-edge acts from around the world, “S&C presents HUGO Nights” is set to be an authentic event series that’s credible and connected.
The inaugural event – “Chapter One” – kicks off at a secret venue in Central London on May 24, 2023, with a live headline performance from the Mercury-nominated British hip-hop artist Loyle Carner, as well as Keyrah, Chris Jammer and Paris Francis with a DJ set – for a launch event like no other.
Each party is set to generate its own unforgettable moments, with top talent performing in exclusive venues, and everyone has the chance to attend. Fans will have the opportunity to apply for free tickets to each night by signing up on the S&C website via the below link.
Every “S&C presents HUGO Nights” event will be linked to a recent product drop from the new HUGO collection, with “Chapter One” celebrating the HU-GO1ST sneaker, a must-have footwear statement for all sneakerheads that reaffirms the brand’s individuality and self-expression style codex.
“S&C presents HUGO Nights” parties are geared up to be stand-out disrupters within the social calendar, cementing both HUGO’s and S&C’s unrivalled connections to music and youth culture. The lineup for the second event – “Chapter Two” – will be announced soon.
HUGO provides a platform for self-expression and an authentic way of dressing. Globally engaged and culturally fluent, the brand crafts clothes with individuality and attitude for those who dare to break with convention; those who set trends rather than follow them.