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Billy The Goat collaborates with NICCE for their new collection | @Billythegoatuk

NICCE partner up with one of the UK’s biggest streamers, Billy The Goat for their new collection which dropped earlier this week.

This is one of his largest endeavours to date. With many A-grade interviews, podcasts and a Channel 4.0 series under his belt, he has turned to fashion, with two drops with the streetwear company. The NICCE Mercury collection is the first, featuring a juniper green colourway with a set of hooves next to the signature NICCE logo. The next collection will drop in July. It is an all black colourway with Billy’s signature goat printed on the back with BTG initials.

The pricing sits at: Hoodie (£60), T-shirt (£35), Joggers (£50)

Amongst all of this, Billy produced a film based on a well known superhero to represent his creative journey.

The authentic engagement Billy has with his audience, and the raw, inclusive experience his viewers have, allows them to feel part of the conversations. He’s able to connect with a younger audience in a way that brands struggle to do. Throughout this process, we’ve encouraged Billy to create designs and ideas that will best resonate with his audience and we’re thrilled with the result.”

Matt Bullock – NICCE CMO

NICCE has perfectly branched out to digital and youth culture with this collaboration, embodying the values the company stand on with such a notable figurehead for young people.

The collection is now available at:

James Woodham

Journalism student with a heavy focus on music



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