A billboard appeared in London earlier this week baring the name ‘ArrdoubleDee’s’ creating the question for fans whether the Brighton rapper is launching a lingerie range or a new single.
His previous business ventures include the ‘Ugly Chicken’ fast food chain, which has branches across all major cities in the UK including Edinburgh, Manchester, London and Liverpool, as well as his BoohooMan collection.
His rapid success is not unknown – especially with the best-selling project from a breakout artist in 2022 upon the release of Pier Pressure which charted at #2. He has delivered strong memorable verses ever since 2021. His collaborations include Tion Wayne, Digga D and Chase & Status, cementing his as a pivotal figure in UK rap over the last few years. So far in 2024, he has dropped two well-received single ‘Time’ and ‘Heavyweight’ and there will undoubtedly be more on their way alongside ‘ArrdoubleDee’s’
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