Originally from Brighton, the young artist broke into the music scene in 2021 when he released ‘CheekyBarsfreestyle’, followed swiftly by the release of his song ‘6AM’.
Paving his way into the industry, ArrDee has been creating waves and delivering some of the most iconic bars, making the 20-year-old a pivotal influence on the UK rap scene across the globe, collaborating with prominent figures such as Tion Wayne, Bugzy Malone, Digga D, Aitch, and more.
Aitch X Arrdee is the link up the streets been waiting for 🛣🚸 pic.twitter.com/PXE0tEtGTP
— 9bills (@9bills) January 31, 2022
Following the success of his album ‘Pier Pressure’ back in 2022, his rise to stardom shows no signs of slowing down this year with his latest single release ‘OneDirection’ connecting with his international fan base making him the perfect fit for the brand.
Consisting of 10 key looks, the collaboration continues to push boundaries by incorporating a ‘certified’ ritual to symbolize a sacred milestone in the artists’ journey and act as a reminder for both the artist and the doubters, that they are in fact ‘certy’.
Expanding from the roots of boohooMAN’s streetwear attire, combined with ArrDee’s aesthetic, the collection offers a range of matching sets, oversized fits, and core accessories with subtle colorways, relaxed silhouettes, and favorable, yet classic tracksuit styles.
“Clothing was on my list this year and I wanted to make something available for everyone.
You don’t need expensive designer to be fly, all my lot wear boohooMAN so it made sense we work and create something cold for tracksuit season”- ArrDee
With price points ranging from £3-£45, the collection will be available from boohooMAN.com on Friday 1st September 2023.
Online global retailer boohooMAN.com is the leading, pure play online shopping destination for young men. The brand continues to push boundaries and capitalize on opportunities in the
influencer sphere to bridge the gap between the product and their core customer. Since 2016,
boohooMAN.com has executed successful campaigns and design partnerships with talent such as
Tyga, French Montana, Quavo, and Burna Boy. The brand engages with millennials and gen z in unique capacities and continues to explore this avenue to generate engagement on both an international scale and regional level in order to stay on the pulse of their target consumer.