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Snoop Dogg launches new ‘Cali Red’ wine range in UK

Snoop Dogg’s new wine makes a rap splash in the UK 

The ‘Cali by Snoop’ wine brand is disrupting the nation and inspiring creativity and it’s available now at all leading supermarkets, RRP £11

The bold new brand has already made a splash in the UK rap scene, inspiring a talented group of trailblazing artists to come together for a Cali-inspired #WaitForTheDrop’ rap cypher. 


Manchester-based Chunky, OneDa, Blind Mic, Skittles and more linked up for the music session whilst enjoying a bottle of Cali Red, with footage of their performance lighting up social media over the past week. 

The launch comes following Snoop Dogg’s successful international ventures in partnership with Treasury Wine Estates. Treasury Wine Estates (TWE) is one of the world’s largest wine companies, listed on the Australian Securities Exchange (ASX). The Company has a rich heritage and a portfolio of some of the most recognised and awarded wine brands in the world, including Penfolds, Pepperjack, Wynns, Beaulieu Vineyard, Beringer, Wolf Blass, 19 Crimes, Matua, Chateau St Jean, Sterling Vineyards, Gabbiano, Lindeman’s and Rawson’s Retreat. TWE’s wine is sold in more than 100 countries around the world.

“I didn’t grow up a wine drinker. Wine was foreign to me in my neighbourhood, but I love it now and the community, so I wanted to create a wine that cut away all the noise, and looked and tasted like something people who don’t usually drink wine would want to try. I was involved in the tasting process and just knew from the first sip, everyone was gonna love it. I’m excited to be bringing Cali by Snoop to the UK and share this experience with my fans.” – says Snoop Dogg.

Inspired by the popularity of the cypher online, Cali by Snoop will be hosting an exclusive event in London with live performances from some of the hottest up-and-coming artists in the scene. Expect Cali Red wine to be flowing! A limited number of FREE tickets are available for consumers to come and get a taste of the Cali lifestyle and enjoy live cypher performances from Chunky, Sparkz & Blind Mic, reserve your tickets here.  

Cali by Snoop is hosting a live cypher event with performances from artists ChunkySparkz & Blind Mic in London on Thursday 20th October, with limited tickets available to consumers here


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