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Music matters at @selfridges – @NewGEN @Not3sOfficial @IAMDDB & @Official6ix7 shut it down!

matters selfridges new gen

Music Matters at Selfridges, The Ultralounge at Selfridges London has been transformed into a live music venue and state-of-the-art audio visual content studio, from 20 July until 8 October 2017.

The venue – the first of its kind within a department store – will host the Music Matters at Selfridges line-up, featuring exciting new talent and artist nights. The first of which was a ‘NewGen & Friends’ themed event with performances from Renz, Not3s aka Mr Addison Lee, 67 and Manchester’s IAMDDB.

Not3s performing at music matters at selfrdiges ultralounge

Not3s performing at music matters at selfrdiges ultralounge

Selfridges created a truly immersive digital set enabling both artist and audience to capture HD live content for social media-sharing. The space has an intimate 120 capacity; the stage is a modular structure of gauze, mirrors and lighting which displays live projections and generative visual/audio reactive effects.

But take a look for yourself! Heres how it went down

20% of all ticket profits will be donated to the Music Venues Trust – a charity that protects and supports independent live music venues in the UK.

To find out more about the campaign, visit

Photo credits: Melody for



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