JD Sports and Wingstop UK have joined forces in a bold new collaboration that merges streetwear culture with the UK’s love for flavourful wings. Launched on 12 May 2025, the “Only at JD” campaign offers fans the chance to win exclusive trainers and Wingstop vouchers through a nationwide treasure hunt.
How To Enter
To participate, order the JD Full Flavour Fix meal, available for dine-in or takeaway (excluding delivery platforms like Deliveroo), at any of the 48 participating Wingstop UK locations, including London, Manchester, Birmingham, Newcastle, Edinburgh, Glasgow, and Swansea. Inside 500 randomly selected meals, you’ll find a bespoke 3D-printed miniature trainer. Each mini sneaker contains a unique QR code; scan it to claim your prize.
What’s Up For Grabs?
Winners will receive a pair of JD-exclusive trainers from top brands such as Nike, adidas, ASICS, or New Balance, along with a £50 Wingstop UK voucher redeemable in-store. This collaboration celebrates the intersection of fashion and food, offering fans a unique way to indulge in both.
Helping Societal Change
The campaign was teased by BikeStormz London, a youth-led initiative promoting safer streets through cycling, highlighting the cultural significance of JD and Wingstop UK and why they are at the forefront of youth culture today.
Don’t Miss Out
With only 500 mini trainers hidden across the country, this exclusive giveaway won’t last long. Visit your nearest Wingstop UK location to try your luck and potentially snag some new shoes and wings.
Visit Wingstop UK to find your nearest Wingstop UK destination & check out JD Sportsto find out more about the collaboration.