It is quite rare to see the traditional Christmas spirit being shown in the media and JD embodied that greatly this year.
They pulled together many familiar faces across different industries, from sport to music to content creation and stripped them back to what is most important: Family.
The advert features the real families and friends of Paddy Pimblett, Trent Alexander-Arnold, Maya Jama, Central Cee and Beta Squad.
The message behind it is important. Family isn’t always necessarily blood and that is okay. Central Cee appears with three childhood friends, Maya Jama is with her two brothers whilst Paddy Pimblett and his wife take a seat with their daughters in a Chinese restaurant in Liverpool.
Shot in intimate locations from cars to kitchens, the campaign encapsulates a feeling of protection you can only get from the people you love the most in the most personal places.
There is a chance to win a £1000 JD voucher in time for Christmas by using the photobooth in select stores and posting it on socials tagging @jdsports and #JDHOUSE.
UK LOCATIONS AND DATES:
Westfield Stratford 16.11.24 – 17.11.24
Bluewater 23.11.24 – 24.11.24
Metrocentre 30.11.24 – 01.12.24
Glasgow Braehead 07.12.24 – 08.12.24
Dublin Dundrum 14.12.24 – 15.12.24
Manchester Arndale 21.12.24 – 22.12.24
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