Dickies Launches 247 Work Pant Built for Life in Motion
Dickies, the legendary workwear brand, has launched the 247 Work Pant, a versatile new style made for the demands of modern, on-the-go lifestyles. The campaign celebrates creative expression, real-life functionality, and streetwear culture, featuring top music talent including Ezra Collective, Diego Naska, and Prince Waly.
From studio sessions to city streets, the 247 Work Pant is designed to move with you — anytime, anywhere.
Campaign Overview: Creativity, Culture, and Movement
Titled “247”, the high-energy global campaign showcases raw, unfiltered glimpses into the daily lives of its featured artists.
Meet the Artists:
- Ezra Collective – Award-winning UK jazz band blending afrobeat, hip-hop, and funk
- Diego Naska – Rising Italian alternative pop artist with a raw, emotional sound
- Prince Waly – Acclaimed French rapper, who headlined an exclusive Dickies gig at La Cartonnerie in Paris
Their authentic routines — from morning routines to late-night performances — are captured in short-form videos, emphasizing the pant’s everyday adaptability and creative flair.
“The campaign leans into real stories and creative communities,” said Filip Elerud, Global Brand Marketing Director at Dickies. “It’s about versatility, ease, and staying true to Dickies’ workwear roots while evolving with a new generation.”
What Makes the 247 Work Pant Unique?
The Dickies 247 Work Pant is inspired by heritage styles like the 874 and Double Knee but is refreshed for daily wear.
Key Features:
- Enzyme-washed 8.3oz cotton twill for lightweight comfort
- Streamlined fit with a modern silhouette
- Discreet phone pocket for extra functionality
- Heritage influence with a fresh, youthful edge
- Engineered for 24/7 wear — from workdays to weekends
Perfect for artists, creatives, and anyone living life in motion.
A Global Rollout Rooted in Real-Life Culture
This is more than a product drop — it’s a cultural moment. The campaign will unfold over summer and autumn 2025, with localized events, social content, and artist-led activations celebrating the Dickies creative community worldwide.
Expect more behind-the-scenes access, exclusive artist content, and real stories from Dickies wearers around the globe.
Where to Buy the Dickies 247 Work Pant
The Dickies 247 Work Pant is now available at:
- Dickies.com
- Select global retailers
- Pop-up events and local brand activations
For the full campaign and behind-the-scenes content, check out the 247 Campaign Hub on Dickies’ official site.
About Dickies®
Founded in 1922 in Fort Worth, Texas, Dickies has been a symbol of durable, functional fashion for over a century. As a VF Corporation brand, it has grown far beyond the job site, becoming a staple in skateboarding, music, art, and streetwear communities worldwide.
From construction workers to creatives, Dickies is workwear that works — always evolving with the culture.
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