Ray-Ban has just made a major move, naming A$AP Rocky as their first ever Creative Director, ushering in a new era for the iconic eyewear brand. Known for shaking up both the music and fashion worlds with his bold style, Rocky is set to leave his imprint on Ray-Ban Studios, guiding creative direction and reimagining the brand’s look and feel. His debut, The Blacked Out Collection, a daring rework of the Mega Icons with a completely revamped lens is due to drop in April 2025.
A$AP Rocky, born Rakim Mayers, has been a cultural juggernaut since 2011, with billions of streams and a slew of award nominations to his name, he now steps into this ground-breaking role at Ray-Ban Studios. This partnership is a game-changer for Ray-Ban, blending the brand’s storied legacy with a fresh, modern perspective infused with Rocky’s unmistakable style.
“I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving,” said A$AP Rocky.
Rocky will launch disruptive frames that blend classic elements with bold and modern influences. The Blacked Out Collection includes traditional iconic styles with modern adaptations, featuring gold plated details and brand new ultra-black lenses. His involvement will extend beyond designing eyewear by directing campaigns, redesigning Ray-Ban stores while incorporating music, fashion, and the arts.
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