JD, the leading global retailer for sports, fashion, and lifestyle brands, is turning up the heat this summer with the exclusive launch of four fresh colourways of the New Balance 1000. This turn-of-the-millennium silhouette has been pulled from the archives and reimagined for a new generation – now available only at JD
A Turn-of-the-Millennium Icon Returns
Originally released in 1999, the New Balance 1000 was a bold, futuristic design ahead of its time. Now, it’s back – refreshed and refined for today’s style-conscious sneakerheads. The silhouette features an inverted mesh/suede upper, streamlined detailing, and premium comfort tech, including ABZORB cushioning and a Stability Web midfoot shank.
This drop isn’t just about nostalgia – it’s about bringing that early 2000s energy into the now.
Bukayo Saka poses in New balance tracksuit
Campaign Spotlight: Sport Meets Culture
To celebrate the launch, JD has dropped a standout new campaign that blends the worlds of sport and culture. Shot in London, the visuals channel a spirit of positivity, creativity, and community that matches the bold energy of the 1000.
The campaign is fronted by none other than Bukayo Saka, joined by Araloyin Oshunremi and Redveil, capturing the pulse of youth culture with effortless style and authenticity.
Effortless style across the group, wearing New Balance tracksuits and 1000s.
Meet the Faces of the Campaign
Bukayo Saka
The dynamic England winger and JD brand athlete brings charisma on and off the pitch. Known for his composure, versatility, and world-class style, Saka has been a New Balance ambassador since 2021.
Redveil
A rising force in music, Redveil is a 21-year-old rapper and producer from Maryland, USA. With his recent release “square one”, he’s setting the tone for a powerful year ahead.
Araloyin Oshunremi
Best known for his role in Top Boy, Araloyin is a London-born actor making waves in British entertainment. His presence in the campaign brings a hometown feel to the launch, grounded in authentic youth culture.
Araloyin and friends in candid moments, styled in New Balance essentials.
Exclusive Colourways Only at JD
Available globally now, JD’s exclusive drop features four bold colourways – ready to match every vibe this summer:
- New Balance 1000 – Black – £150
- New Balance 1000 – White – £150
- New Balance 1000 – Blue – £150
- New Balance 1000 – Grey – £150
About JD
JD is a UK-based global multichannel retailer with over 3,400 stores in 36 territories, employing more than 65,000 colleagues. With an unmatched range of global and own-brand labels, JD continues to lead in sport, fashion, and outdoor retail.
About New Balance
Founded in 1906 and headquartered in Boston, New Balance is committed to craftsmanship and community. With global sales of $7.8 billion in 2024, the brand continues to innovate in footwear and apparel. New Balance proudly manufactures in the U.S. and U.K., including a factory in Flimby, Cumbria.
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