Lyricism, is it still important? In this era of ‘mumble
What Is BlankWorld?
BlankWorld UK is a contemporary clothing brand based in London, UK. As a brand they don’t put logos or labels on any of their clothes, they believe in “empowering the individual”.
Blank world aims to stop consumers becoming walking adverts for other clothing brands and those who have a tendency to over brand their products.
What Inspired It?
In terms of ideology, Blank were inspired by society. When you look around today you will see the increase in people praising individuality and admiring people with their own style. The new fashion is to be different from everybody else, wear a new style of garment or colour. People tend to ask people nowadays ‘what kind of brands do you buy?’, and most of the time the response we get is along the lines of ‘I’m not loyal to a brand, I just like to wear what looks good’. BlankWorld have tapped into that mindset by completely removing the branding element from their clothing and people can still purchase garments that ‘looks good’.
BlankWorld UK operate in a unique way in comparison to other street wear brands. BlankWorld absorb everything around the underground and urban scene; from music, to images and videos. Each collection has been inspired by different urban elements giving each an individual look and making no two pieces the same.
BlankWorld believe in empowering people to become brands rather than endorsing others. For this reason they do not attach any logos on clothing. This takes away the power from brands, giving it back to people. BlankWorld are artists at heart who aim to bring the art back into fashion. And, just like a good piece of art BlankWorld want each garment to mean different things to different people. Some may look at this velvet tracksuit and associate it with royalty, where as some people associate it with comfort. The art of fashion allows people to be individual with their style and show off how the garment makes them feel by wearing it in their own way. The BlankWorld ideology of having no branding allows the consumer to see someone wearing the same garment as them but in a completely different way. BlankWorld Clothing has carved a niche for itself offering accessible luxury contemporary designs to customers whilst also giving them products that are handmade in the UK (Camden) which allows greater control over the quality of garments.
A photo posted by BLANKWORLD (@blankworlduk) on Jul 31, 2015 at 10:34am PDT
Whos Wearing It?
BlankWorld always want to bring people into the BlankWorld family; people who believe in becoming a brand. As a result Emeli Sandé, YG, Travis Scott, Krept & Konan, Ghetts, AsiaLove and Mista Silva have been pictured wearing BlankWorld Clothing as well as various others.
Take a look at a few below!
Where Can We Buy It?
Currently, BlankWorld are selling their current collection online via www.blankworld.co.uk. So make sure you guys all check that out for the latest in contemporary clothing.
With their new collection they’re in talks with London stores so you can all see their garments in person before buying them. Keep a look out for BlankWorld in stores near you soon and always 9bills will give have the update!
BlankWorld have some great give away competitions too so follow them on social media!